Glossaries by Senders
Understand email deliverability a bit better to know: what to expect from your campaigns, what to ask your vendors, the key dos and don’ts of outbound, and your obligations as a sender. We’ve put together these glossaries to help more businesses master the fundamentals of safe, scalable sending. Download them, share them with your team, and let us know if you run into any trouble – our team loves a good deliverability challenge.
Our Glossaries
Email marketing is still key for businesses to reach their audience and hit goals in today's digital world. But with algorithms changing and competition rising, getting your emails delivered and making them effective is tougher than ever.
Email Authentication and Protocols Glossary
From SPF to DMARC, our comprehensive guide is packed with essential information to enable you to protect your emails at all times.
Email Deliverability Glossary
This guide will equip you with the knowledge you need to understand email authentication, bounce rates, blacklists, feedback loops (FBLs), graymail, IP reputation, list hygiene, spam scores, subscriber engagement, whitelisting, and more.
Email Marketing and Content Glossary
To help you navigate this terrain we have compiled a comprehensive Email Marketing and Content Glossary that covers all the essential terms and concepts needed to master the art of email marketing.
Email Warming Glossary
This comprehensive glossary will demystify email warming and provide you with all the essential information you need to leverage this technique effectively.
Pricing
Built for every budget and outreach goal, we have three main tiers of our email deliverability services. You can then combine the tier of your choice with any number of our add-ons, or our strategy and go-to-market service for even more support and collaboration.
Lite Plan
$1200 /mo
- Sends: 600 /day; 12,000 /monthly max after ramp-up
- Senders: 1
- Concierge onboarding
- Ongoing human support
Solid Plan
$1800 /mo
- Sends: 800 /day; 16,000 /monthly max after ramp-up
- Senders: 1
- Concierge onboarding
- Ongoing human support
Serious Plan
$2500 /mo
- Sends: 1600 /day; 32,000 /monthly max after ramp-up
- Senders: 2
- Concierge onboarding
- Ongoing human support
Testimonials
"Beyond deliverability expertise, we wanted an outreach partner with a strong understanding of the VC/startup...'' Read full case study
Arc
Austin Beveridge
"There are so many moving parts of our business – why should we deal with as many moving parts needed for email...'' Read full case study
Stephanie Corder
Stitchroom
"Getting things done more efficiently is a big part of what 8base is about. We understand the importance of fostering...'' Read full case study
8base
Karel Montes
"Our experience with Senders has been great over the years. Lead Strategist (Velimir) and the team are able to adapt...'' Read full case study
Growrk
Carlos Escutia
"We wanted an efficient, scalable way to reach more people who could benefit from our platform. Email outbound...'' Read full case study
SuccessionHR
Peter Demangos
"We wanted to add more volume to our campaigns without worrying about the backend – email warming...'' Read full case study
Pangea
Aeron Sullivan
"Compliance is at the core of our business, and deciding to reach out to prospects meant we wanted to make sure...'' Read full case study
Dataships
Michael Storan
"Senders provides strategists who communicate effectively and execute the strategies that their team formulated for us...'' Read full case study
SUSO Digital
Will Bagnall
Senders Case Studies
Momofuku
Founded by chef David Chang, Momofuku is a renowned culinary brand with a nation-wide presence, including restaurants and an online store with delicious goods. They ran into an issue with their email sending – high bounce rates and blocked sending. With hundreds of thousands of people on their email lists eager to stay informed, and an impeccable reputation to uphold, Momofuku wanted to nip this problem in the bud quickly.
- Momofuku reached out to Senders to run a diagnostic test on their sending infrastructure and find the root cause.
- Senders deliverability experts discovered an issue with their DMARC, which was preventing emails from being sent, as their WordPress wasn't aligned with their SPF.
- Senders provided the most effective solution helping Momofuku restore safe sending, and suggested next steps to ensure everything keeps running smoothly on their end.
- The client reported that Senders helped identify the problem and got them back on track.
Andrew Yeung
Where many others see a problem, Andrew sees an opportunity. His work may center around product leadership at Google (and previously Meta), but his true calling is all about bringing brilliant change-makers together.
- Andrew came across deliverability issues that prompted him to get in touch with Senders and look into the best possible solutions.
- The Senders team made the necessary domain configuration adjustments, with a focus on the domain’s email authentication settings to enhance security and deliverability.
- As a result, the client now has better, more stable email deliverability and security.
Myrina.ai
Myrina.ai offers a cutting-edge range of AI-powered SaaS marketing and sales tools that cater specifically to female entrepreneurs and women-led businesses. Their deliverability team worked with the client’s team on:
- Aligning the client’s three domains with Amazon to make sure they are compatible and optimized in order to integrate with Amazon’s system.
- Setting up a proper DMARC policy to protect their domains against unauthorized use and phishing scams.
- As a result, the client can protect the reputation of their business and domains, while safely sending out their email campaigns.
Physician’s Choice
- The client’s team spotted issues with DMARC failures in Google Postmaster.
- The Senders deliverability team worked with the client to update the DMARC configuration to enable report collection.
- The client is now able to obtain detailed reports to diagnose the exact causes of the failures and prevent them in the future with proper DMARC setup.
FAQ
Deliverability and Strategy
How is Senders different from other similar companies?
Unlike most other companies, we don’t use Google or Microsoft to send, which reduces the risk of reputation damage or your emails landing in spam.
What is your pricing structure?
Our pricing varies depending on each client’s needs, but our deliverability service starts at $1200. You can learn more about our pricing here.
How long does it take to reach the full volume of sending?
With our warming protocols to protect deliverability, it takes 7 weeks or more depending on the time of year – holidays may extend the process.
How do you handle email testing?
We always provide at least two email variants for the most important steps in your sequence (such as step one and step three), so that we can track their performance and spot best-performing email variants for different target groups.