Stitchroom

  • Industry - Interior Design
  • Project length - Ongoing
  • Key result - Revenue growth, reaching more valuable clients

"There are so many moving parts of our business – why should we deal with as many moving parts needed for email deliverability and strategy? To be truly at ease with how our campaigns and reputation are handled, we needed a team as exceptional and creative as Senders, so we could focus on our craft. Now we get to do more of what we do best because of them."

Stephanie Corder
Head of Design

About Stitchroom

A Brooklyn-based, trade-exclusive upholstery partner, Stitchroom combines their robust digital platform for ease of collaboration with their in-house expertise in design, upholstery, and sewing. They’ve given a very beautiful, traditional niche a very modern twist, allowing them to dedicate more of their time and effort to their Brooklyn workroom.
As one of our longest-standing clients, Stitchroom has run a myriad of successful email campaigns over the years, allowing them to grow their reach exponentially.

Project Goals

Connect with more potential clients and partners.

Turn cold email into an added growth channel.

Project Challenges

Needed to reach more prospects and partners.

Needed to free up internal resources for their core craft.

Our Solution

Set up a scalable sending infrastructure focusing on strong deliverability.

Develop a dedicated strategy for a range of market segments.

Come up with engaging, on-brand copy for each campaign to reduce potential spam issues and maximize campaign effectiveness.

Project Features

The complete Senders ecosystem of mailboxes, warmup and scaling protocols, as well as ongoing monitoring and reporting.
Dedicated strategy and copywriting.
Backend deliverability management.

Project Results

Expanded their client and partner base.

Revenue growth.

Improved prospect engagement.

Momofuku

Founded by chef David Chang, Momofuku is a renowned culinary brand with a nation-wide presence, including restaurants and an online store with delicious goods. They ran into an issue with their email sending – high bounce rates and blocked sending. With hundreds of thousands of people on their email lists eager to stay informed, and an impeccable reputation to uphold, Momofuku wanted to nip this problem in the bud quickly.

  • Momofuku reached out to Senders to run a diagnostic test on their sending infrastructure and find the root cause
  • Senders deliverability experts discovered an issue with their DMARC, which was preventing emails from being sent, as their WordPress wasn't aligned with their SPF
  • Senders provided the most effective solution helping Momofuku restore safe sending, and suggested next steps to ensure everything keeps running smoothly on their end
  • The client reported that Senders helped identify the problem and got them back on track

Andrew Yeung

Where many others see a problem, Andrew sees an opportunity. His work may center around product leadership at Google (and previously Meta), but his true calling is all about bringing brilliant change-makers together.
How it started: Andrew hosted small-scale dinners for a handful of people at the peak of the pandemic in NYC, to enable safe connections during the most isolating times. How it’s going: His events now count as many as 2,000 tech leaders each, and he has set up 100+ such parties for more than 15,000 people in the past couple of years. Andrew understands that if two minds are better than one, putting two thousand together, preferably in the same room, can make a profound difference.
Given the impact of his community-building efforts, people want him to be able to reach out – and email is often the best way to do so. So, we helped out a bit.

  • Andrew came across deliverability issues that prompted him to get in touch with Senders and look into the best possible solutions
  • The Senders team made the necessary domain configuration adjustments, with a focus on the domain’s email authentication settings to enhance security and deliverability
  • The SPF record was updated to include “Brevo” (Sendinblue) to strengthen authentication and reduce the chance of landing emails into spam
  • The DMARC policy update enabled better readability of DMARC reports for human analysts, which is essential for preventing email spoofing and phishing
  • Senders fixed the missing DKIM setup with Google, so that it now shows the email hasn’t been tampered with in transit
  • As a result, the client now has better, more stable email deliverability and security

Myrina.ai

Stands out as a trailblazer in empowering women entrepreneurs through technology and a supportive community.
Myrina.ai offers a cutting-edge range of AI-powered SaaS marketing and sales tools that cater specifically to female entrepreneurs and women-led businesses. Myrina.ai enables users to automate marketing and sales, while helping them scale their authentic selves while saving time and boosting conversions. Their Myrina’s Army community fosters a supportive platform that champions female entrepreneurs and their values, empowering them to conquer barriers and achieve their business goals. The company's dedication to providing not only top-notch technological solutions but also a platform for networking and mentorship underscores their commitment to fostering success among women in the entrepreneurial space.
Naturally, they wanted to make sure their email sending infrastructure was set up correctly to protect their reputation and successfully reach their recipients. Our deliverability team worked with the client’s team on:

  • Aligning the client’s three domains with Amazon to make sure they are compatible and optimized in order to integrate with Amazon’s system
  • Setting up a proper DMARC policy to protect their domains against unauthorized use and phishing scams
  • Enhancing email deliverability as well as security, so that each email sent from these domains can be properly authenticated and more likely to land in the right inbox
  • As a result, the client can protect the reputation of their business and domains, while safely sending out their email campaigns

Physician’s Choice

Sometimes the sheer number of options of any product can be daunting – how on earth do you pick the right one? This is especially true with supplements, as we can find them just about anywhere, but we can rarely understand a third of the ingredients listed. Unlike most, Physician’s Choice provides supplements with pure, potent ingredients that work. No fillers or “proprietary” blends with unidentified ingredients. They do the research, so you don’t have to.

  • The client’s team spotted issues with DMARC failures in Google Postmaster
  • The Senders deliverability team worked with the client to update the DMARC configuration to enable report collection
  • The client is now able to obtain detailed reports to diagnose the exact causes of the failures and prevent them in the future with proper DMARC setup

FAQ

Deliverability and Strategy

How is Senders different from other similar companies?

Unlike most other companies, we don’t use Google or Microsoft to send, which reduces the risk of reputation damage or your emails landing in spam.

Which platform do you use to send out the emails?

We manage the infrastructure without owning the sending platform. Instead, we connect with platforms like SendGrid.

What is your pricing structure?

Our pricing varies depending on each client’s needs, but our deliverability service starts at $1200. You can learn more about our pricing here.

How can you ensure that someone who has already replied isn't emailed again?

Apollo automatically disqualifies (removes) anyone that either replied, bounced or unsubscribed from the email sequence.