Growrk

  • Industry - Information Technology & Services
  • Project length - Ongoing
  • Key result - Tapping into new markets, lead funnel growth, better industry understanding

Our experience with Senders has been great over the years. Lead Strategist (Velimir) and the team are able to adapt to meet our changing needs and get us good quality leads.

Carlos Escutia
CEO

About Growrk

As strong proponents of flexibility, the GroWrk team practice what they preach: their fully remote, globally distributed team noticed that equipping remote employees with IT gear is a major challenge. They set out to solve that issue – and they now provide full-circle remote asset deployment and retrieval.

What sets them above and beyond others in this industry is their innovative, but user-friendly tech platform paired with their global logistics infrastructure, an all-around service that leaves nothing to chance. This puts them in a unique position to serve major companies with remote teams, significantly cutting costs and boosting operational efficiency across the board.

Project Goals

  • Tap into new markets and reach more companies facing the same issue of remote asset deployment and retrieval.

  • Support the sales team’s international ambitions – bring the outbound scale necessary to achieve objectives.

  • Bring in new leads to support their existing sales funnel and enable further business growth.

Project Challenges

  • Lack of a well-developed online presence and brand awareness, as well as market validation.

  • Strong competition – as impeccable as their solution is, we needed to find a way to reach their target audience effectively and communicate their value clearly.

  • Entrenched processes for the core of the client’s business.

Our Solution

We have created and refined focused cold email campaigns to both acquire new customers and obtain qualitative market learnings. Thanks to the knowledge we have accumulated, we have helped the client better understand their own positioning against the competitors and identify new USPs to further strengthen their presence.

Our ongoing process of monitoring each campaign’s KPIs and leveraging industry knowledge further helped our client start more relevant conversations and boost their sales performance. The key results of our cold email campaigns – improving the client’s marketing infrastructure and ensuring continuous vertical growth with the client.

Project Features

  • Continuous support and consultations to get a better understanding of the client’s pipeline and to ensure the campaigns align with their goals.
  • A complete, secure email sending infrastructure for optimal deliverability, maintenance, and scalability.
  • A complete set of preemptive measures and contingencies for fast resolution time in case of a deliverability issue.
  • Deliverability infrastructure monitoring and regular maintenance.
  • A complete cold email outreach strategy, developed in collaboration with the Senders / Outframe team.
  • An ABM approach for stronger cross-departmental collaboration and ultimately more sustainable growth.
  • Weekly meetings and campaign performance reports enabling the team to adapt quickly.
  • A strong focus on business outcomes, rather than transactions, to ensure long-term success.

Project Results

  • Client was able to grow their team, in part due to Senders efforts.

  • A new marketing structure for the client benefited heavily from the findings of the cold email campaigns.

  • The client was able to learn about their company and improve processes as a direct result of Senders efforts, as well as adjust their processes to better tackle their target market.

Case Studies

Momofuku

Founded by chef David Chang, Momofuku is a renowned culinary brand with a nation-wide presence, including restaurants and an online store with delicious goods. They ran into an issue with their email sending – high bounce rates and blocked sending. With hundreds of thousands of people on their email lists eager to stay informed, and an impeccable reputation to uphold, Momofuku wanted to nip this problem in the bud quickly.

  • Momofuku reached out to Senders to run a diagnostic test on their sending infrastructure and find the root cause.
  • Senders deliverability experts discovered an issue with their DMARC, which was preventing emails from being sent, as their WordPress wasn't aligned with their SPF.
  • Senders provided the most effective solution helping Momofuku restore safe sending, and suggested next steps to ensure everything keeps running smoothly on their end.

Andrew Yeung

Where many others see a problem, Andrew sees an opportunity. His work may center around product leadership at Google (and previously Meta), but his true calling is all about bringing brilliant change-makers together.

  • Andrew hosted small-scale dinners for a handful of people at the peak of the pandemic in NYC to enable safe connections during the most isolating times. How it’s going: His events now count as many as 2,000 tech leaders each.
  • His community-building efforts led him to work with Senders to address domain configuration adjustments focusing on email authentication settings.

Myrina.ai

Stands out as a trailblazer in empowering women entrepreneurs through technology and a supportive community. Their Myrina’s Army community fosters a supportive platform that champions female entrepreneurs and their values.

  • Their deliverability team worked with the client’s team on aligning domains, setting up DMARC policies, and enhancing email deliverability and security.

Physician’s Choice

Unlike most, Physician’s Choice provides supplements with pure, potent ingredients that work.

  • The client’s team spotted issues with DMARC failures in Google Postmaster. The Senders deliverability team worked with the client to update the DMARC configuration to enable report collection.