SuccessionHR

  • Industry - Human Resources Services/SaaS
  • Project length - Ongoing
  • Key result - Expanded market reach, improved sales results

“We wanted an efficient, scalable way to reach more people who could benefit from our platform. Email outbound with Senders turned out to be a very smart move given the results we’ve seen so far, both in terms of ROI and overall lead gen success. From optimization of our email open rates to regular support with copy and strategy, Senders has become a valuable link in our sales strategy.”

Peter Demangos
CEO & Cofounder

About SuccessionHR

SuccessionHR is the first HR software focused on Succession Planning for top employers, simplifying risk management and contingency planning. A cloud-based solution that is easy to use, collaborative between HR and Managers, and accessible from anywhere.

The solution is designed to help top employers identify and develop future leaders, while also ensuring that the organization is prepared for any eventuality. No more countless hours spent on spreadsheets, it lets companies quickly identify vulnerable and at-risk key roles as well as skill and development gaps.

Project Goals

Develop an outreach strategy aligned with the client’s sales goals.

Use a stable deliverability environment to ensure scalability.

Improve prospect reach.

Project Challenges

Needed to grow their lead funnel and brand awareness.

Needed a scalable, cost-effective approach to cold outreach.

Our Solution

Used our proprietary tech and infrastructure setup as the foundation of safe sending.

Worked closely with the client to build out dedicated outreach strategies for their target audience.

Established ongoing metrics tracking, maintenance, and reporting protocols for strong deliverability and maximum campaign performance.

Project Features

  • The Senders proprietary toolbox and sending environment.
  • A dedicated strategist, copywriter, and deliverability expert.
  • Ongoing strategy refinement for improved granularity, targeting, and measurable results.

Project Results

Cost per lead – Senders is the client’s most cost-effective lead generator, coming in at 20% below other channels.

Lead volume – Senders generates more than half of the client’s total lead volume.

Lead quality – With ongoing strategy support, the leads coming in through Senders are a strong fit for the client, simplifying qualification and conversion.

Momofuku

Founded by chef David Chang, Momofuku is a renowned culinary brand with a nation-wide presence, including restaurants and an online store with delicious goods. They ran into an issue with their email sending – high bounce rates and blocked sending. With hundreds of thousands of people on their email lists eager to stay informed, and an impeccable reputation to uphold, Momofuku wanted to nip this problem in the bud quickly.

  • Momofuku reached out to Senders to run a diagnostic test on their sending infrastructure and find the root cause
  • Senders deliverability experts discovered an issue with their DMARC, which was preventing emails from being sent, as their WordPress wasn't aligned with their SPF
  • Senders provided the most effective solution helping Momofuku restore safe sending, and suggested next steps to ensure everything keeps running smoothly on their end
  • The client reported that Senders helped identify the problem and got them back on track

Andrew Yeung

Where many others see a problem, Andrew sees an opportunity. His work may center around product leadership at Google (and previously Meta), but his true calling is all about bringing brilliant change-makers together.

How it started: Andrew hosted small-scale dinners for a handful of people at the peak of the pandemic in NYC, to enable safe connections during the most isolating times. How it’s going: His events now count as many as 2,000 tech leaders each, and he has set up 100+ such parties for more than 15,000 people in the past couple of years. Andrew understands that if two minds are better than one, putting two thousand together, preferably in the same room, can make a profound difference.

Given the impact of his community-building efforts, people want him to be able to reach out – and email is often the best way to do so. So, we helped out a bit.

  • Andrew came across deliverability issues that prompted him to get in touch with Senders and look into the best possible solutions
  • The Senders team made the necessary domain configuration adjustments, with a focus on the domain’s email authentication settings to enhance security and deliverability
  • The SPF record was updated to include “Brevo” (Sendinblue) to strengthen authentication and reduce the chance of landing emails into spam
  • The DMARC policy update enabled better readability of DMARC reports for human analysts, which is essential for preventing email spoofing and phishing
  • Senders fixed the missing DKIM setup with Google, so that it now shows the email hasn’t been tampered with in transit
  • As a result, the client now has better, more stable email deliverability and security

Myrina.ai

Stands out as a trailblazer in empowering women entrepreneurs through technology and a supportive community.

Myrina.ai offers a cutting-edge range of AI-powered SaaS marketing and sales tools that cater specifically to female entrepreneurs and women-led businesses. Myrina.ai enables users to automate marketing and sales, while helping them scale their authentic selves while saving time and boosting conversions. Their Myrina’s Army community fosters a supportive platform that champions female entrepreneurs and their values, empowering them to conquer barriers and achieve their business goals. The company's dedication to providing not only top-notch technological solutions but also a platform for networking and mentorship underscores their commitment to fostering success among women in the entrepreneurial space.

Naturally, they wanted to make sure their email sending infrastructure was set up correctly to protect their reputation and successfully reach their recipients. Our deliverability team worked with the client’s team on:

  • Aligning the client’s three domains with Amazon to make sure they are compatible and optimized in order to integrate with Amazon’s system
  • Setting up a proper DMARC policy to protect their domains against unauthorized use and phishing scams
  • Enhancing email deliverability as well as security, so that each email sent from these domains can be properly authenticated and more likely to land in the right inbox
  • As a result, the client can protect the reputation of their business and domains, while safely sending out their email campaigns

Physician’s Choice

Sometimes the sheer number of options of any product can be daunting – how on earth do you pick the right one? This is especially true with supplements, as we can find them just about anywhere, but we can rarely understand a third of the ingredients listed. Unlike most, Physician’s Choice provides supplements with pure, potent ingredients that work. No fillers or “proprietary” blends with unidentified ingredients. They do the research, so you don’t have to.

  • The client’s team spotted issues with DMARC failures in Google Postmaster
  • The Senders deliverability team worked with the client to update the DMARC configuration to enable report collection
  • The client is now able to obtain detailed reports to diagnose the exact causes of the failures and prevent them in the future with proper DMARC setup

FAQ

Deliverability and Strategy

How is Senders different from other similar companies?

Unlike most other companies, we don’t use Google or Microsoft to send, which reduces the risk of reputation damage or your emails landing in spam.

Why should I use Apollo?

Apollo enables us to use Sendgrid and other proprietary tech tools for safe sending, without having to rely on Google’s infrastructure.

Who is Senders ICP?

We work with small to medium-sized B2B companies across various industries (many of our clients are SaaS), mainly in the US, Canada, and the EU.

What is your pricing structure?

Our pricing varies depending on each client’s needs, but our deliverability service starts at $1200. You can learn more about our pricing here.

Which platform do you use to send out the emails?

We manage the infrastructure without owning the sending platform. Instead, we connect with platforms like SendGrid.

How long does it take to reach the full volume of sending?

With our warming protocols to protect deliverability, it takes 7 weeks or more depending on the time of year – holidays may extend the process.

How do you handle email testing?

We always provide at least two email variants for the most important steps in your sequence (such as step one and step three), so that we can track their performance and spot best-performing email variants for different target groups. We also test out different subject lines and react quickly if we notice any drops in performance, so we can adjust the copy while campaigns are running.

Can we ramp-up faster?

We have done extensive experiments, and over time, we have seen that the best, safest way forward is slowly and gradually ramping up by increasing the sending volume by 25 emails per day. We do not recommend ramping up faster, as it may affect your reputation and overall deliverability.