What It Is and Why It Works

How we define it:

An automated outreach program that monitors real-time buyer behaviors of your choice – changing jobs, posting reviews, post comments, publishing job ads, product launches – and immediately sends tailored messages while prospects are actively demonstrating intent.

Relevant content at a relevant moment, as a response to a specific action.

Unpacking Triggered Outbound

If you check your inbox right about now, you’ll probably find at least a dozen emails from people you don’t know: someone promising to boost your sales, offering a new PM app, or from recruiters asking if you need help filling some of your roles. And that’s just the tip of the inbox iceberg.

High volume cold email campaigns have their merits – especially with the right deliverability precautions in place, targeting, and strategy. It’s scalable, great for lead generation, gives your brand more visibility, and provides you with tons of useful feedback on your product-market fit.

But, unless you’ve actually posted a job ad to hire a marketing manager, that recruiter’s email will likely fall on deaf ears.

Enter: Triggered Outbound. The right message that lands in your inbox at the right time.

[More on Cold Email Deliverability](/content/blogs/cold-email-deliverability-what-actually-improves-it-at-scale "https://www.senders.co/blogs/cold-email-deliverability-what-actually-improves-it-at-scale"/index.html)