# Cold Email Deliverability Self-Assessment

Answer 5 questions about your cold outreach setup and get a quick deliverability risk band,

Designed for cold email teams & Apollo users

## Your details

- Name
- Work email
- Company
- Role

## Deliverability structure

Choose the answer that best matches your current setup.

1. **Cold vs other email separation**  
Are cold outreach emails clearly isolated from transactional and newsletter email (domains + tools)?  
   - 0 – No real separation  
   - 5 – Some separation  
   - 10 – Fully isolated cold infrastructure

2. **DNS & authentication**  
How complete and correctly aligned are SPF, DKIM and DMARC on your cold domains?  
   - 0 – Misconfigured or missing records  
   - 5 – Basics in place, not fully aligned  
   - 10 – Clean, aligned SPF/DKIM/DMARC for cold

3. **Warmup, volume & Gmail monitoring**  
How disciplined are you with domain warmup, volume ramps and Gmail/Postmaster monitoring?  
   - 0 – No structured warmup or monitoring  
   - 5 – Some warmup / ad-hoc checks  
   - 10 – Clear warmup plans, capped volumes, active monitoring

4. **Compliance & targeting discipline**  
How tightly do you manage audience fit, data sources and regional compliance (e.g. GDPR, CAN-SPAM, local rules)?  
   - 0 – Little attention to compliance / fit  
   - 5 – Some checks, but not systematic  
   - 10 – Defined rules per region + regular audits

5. **Inbox management & negative signals**  
How consistently do you process unsubs, complaints, hard bounces and “stop” replies from your cold inboxes?  
   - 0 – Rarely process them; many bad contacts stay in sequences  
   - 5 – We sometimes remove obvious bad contacts, but it’s manual and inconsistent  
   - 10 – We systematically track and sync unsubs/complaints/bounces/negative replies back to lists and tools

Get my deliverability score  
Reset form

Your deliverability score

- Score summary  
- Base score–  
- Final score–  
- Risk band–

Fill in the form and we’ll show your band here.

Want a deeper teardown of your domains, DNS and sequences?

[Book a call with our team](https://calendly.com/d/cxnt-qsf-jg5/senders-troubleshooting-apollo)

We’ll go through your current stack, Apollo setup and key risks, and map out a path to safer scaling.