Cold Email Deliverability Self-Assessment

Answer 5 questions about your cold outreach setup and get a quick deliverability risk band,

Designed for cold email teams & Apollo users

Your details

Choose the answer that best matches your current setup.

Cold vs other email separation
Are cold outreach emails clearly isolated from transactional and newsletter email (domains + tools)?
- 0 – No real separation
- 5 – Some separation
- 10 – Fully isolated cold infrastructure
DNS & authentication
How complete and correctly aligned are SPF, DKIM and DMARC on your cold domains?
- 0 – Misconfigured or missing records
- 5 – Basics in place, not fully aligned
- 10 – Clean, aligned SPF/DKIM/DMARC for cold
Warmup, volume & Gmail monitoring
How disciplined are you with domain warmup, volume ramps and Gmail/Postmaster monitoring?
- 0 – No structured warmup or monitoring
- 5 – Some warmup / ad-hoc checks
- 10 – Clear warmup plans, capped volumes, active monitoring
Compliance & targeting discipline
How tightly do you manage audience fit, data sources and regional compliance (e.g. GDPR, CAN-SPAM, local rules)?
- 0 – Little attention to compliance / fit
- 5 – Some checks, but not systematic
- 10 – Defined rules per region + regular audits
Inbox management & negative signals
How consistently do you process unsubs, complaints, hard bounces and “stop” replies from your cold inboxes?
- 0 – Rarely process them; many bad contacts stay in sequences
- 5 – We sometimes remove obvious bad contacts, but it’s manual and inconsistent
- 10 – We systematically track and sync unsubs/complaints/bounces/negative replies back to lists and tools

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Your deliverability score

Fill in the form and we’ll show your band here.

Want a deeper teardown of your domains, DNS and sequences?

We’ll go through your current stack, Apollo setup and key risks, and map out a path to safer scaling.