# SUSO Digital - Industry - Marketing & SEO - Project length - 2 years (so far) - Key result - Market growth, funnel saturation Senders provides strategists who communicate effectively and execute the strategies that their team formulated for us. We have benefited greatly from the joint collaboration with the Outframe/Senders team. Will Bagnall Founder & CEO ### About SUSO SUSO Digital are comprehensive SEO experts with a stellar track record, and offer a unique white-label solution to their partner agencies. The SUSO team understood that exceeding client expectations and providing more value is what every agency wants to achieve – but that’s easier said than done. In fact, most agencies who try to build an entire in-house SEO department find it difficult to achieve on their own. When they find SUSO, they are absolutely thrilled. It was our job to help those agencies find SUSO. ## Project Goals Bring in new direct customers according to the company’s strategic acquisition goal of a specific number of leads per quarter. Follow a predetermined release schedule of email drip campaigns, and target specific segments during the specific periods of a calendar year. Build new partnerships conversations with target companies. ## Project Challenges Limited experience in direct sales outreach, which required close collaboration between Senders and SUSO from the get-go. A challenging sell for a cold email environment, which required carefully tailoring and refining the message, as well as crafting a unique strategy. No infrastructure for qualifying leads and following through on successful outreach opportunities. ## Our Solution In parallel with our efforts to define SUSO’s ICP, we also set up cold campaigns focusing on high-level partnerships with complementary companies to establish a baseline conversion funnel. At the start of our collaboration, we implemented a range of robust cold email campaigns covering various markets and industries, to better discover the client’s ICP and generate early wins. The initial outreach allowed us to learn more about the markets our client can obtain the most qualified leads from, and those that are most receptive to cold email. The cross-section of our findings helped us further understand how we can leverage cold outreach for SUSO to achieve their goals. ## Project Features Our team of strategists and deliverability experts working closely with the client, enabling the existing SDR team to adapt quickly to the new infrastructure. Ongoing consultations to optimize cold email campaigns / Continuous support and collaboration between our two teams. A stable, scalable cold email infrastructure with a back-end of CRM integrations. A robust set of preventative deliverability measures and understanding new leads. Ongoing infrastructure and campaign performance monitoring. Quick and efficient deliverability issue resolution. Regular meetings as well as reports on campaigns performance ensuring complete transparency and easier campaign optimization. Ongoing sales guidance by the Outframe/Senders team to help the client’s own SDR team better qualify and understand new leads. ## Project Results The client expanded their reach across the EU market, as the client originated from the UK. The client generated multiple meaningful partnerships that enabled them to add new services and improve current services to their business. The client penetrated the US market where they previously had limited contacts.