Parabola

• Industry - SaaS
• Project length - Ongoing
• Key result - Scaled outreach safely, improved brand traction

“If anyone understands the power of smart automation, that’s our team. After all, we built Parabola to help other organizations streamline their most time-consuming, tedious processes. We knew that cold email would be a strong addition to our outreach efforts and it could help us reach more people – if done right. So instead of putting it on all our plates, we found Senders. Their strategy team supported us in the early days of our collaboration, while their deliverability and infrastructure continue to serve as the base of our email outreach, making sure it’s as safe as it is effective.”

Andrew Udell
Head of Operations

About Parabola

Now that companies collect so much data from so many different sources, it makes little sense to stick to the same old-school spreadsheets to keep it all in order. Parabola lets you consolidate all of your company data, and then combine, transform, and automate it any way you see fit – into workflows (shipping invoices, inventory reconciliation, or invoice audits), client or internal reports, and app-specific actions (Slack alerts, email notifications).

The end result: measurable revenue growth, less time-consuming manual work, and better collaboration. They’re using email campaigns with various goals in mind, such as reaching out to leading industry players to bring them together into a community everyone can benefit from.

Project Goals

Identify and connect with targets with the most potential to engage and benefit from Parabola.

Use cold outreach to educate more people about the solution.

Bring more users and use email to support their sales processes.

Project Challenges

Needed to scale their email outreach without harming their brand or domain reputation.

Needed to tap into additional verticals in an effective way.

Our Solution

Create a strategy aligned with their outreach goals and communicate their value clearly to the right target groups.

Set up a sending infrastructure for safe, scalable sending.

Work closely with the client to establish and track relevant performance metrics.

Project Features

• Robust Senders Protocol infrastructure with scalable sending capabilities for safe outbound expansion.
• Strategy consultations in the beginning, followed by ongoing deliverability management.
• Continuous deliverability monitoring and performance tracking.

Project Results

Audience expansion, higher brand awareness and engagement.

User base growth and improved sales processes.

Momofuku

Founded by chef David Chang, Momofuku is a renowned culinary brand with a nation-wide presence, including restaurants and an online store with delicious goods. They ran into an issue with their email sending – high bounce rates and blocked sending.

• Momofuku reached out to Senders to run a diagnostic test on their sending infrastructure and find the root cause.
• Senders deliverability experts discovered an issue with their DMARC, which was preventing emails from being sent.
• Senders provided the most effective solution helping Momofuku restore safe sending, and suggested next steps to ensure everything keeps running smoothly on their end.
• The client reported that Senders helped identify the problem and got them back on track.

Andrew Yeung

Where many others see a problem, Andrew sees an opportunity. His work may center around product leadership at Google, but his true calling is about bringing brilliant change-makers together.

• Andrew hosted small-scale dinners for a handful of people during the pandemic in NYC, to enable safe connections.
• The Senders team made necessary domain configuration adjustments to enhance security and deliverability.
• As a result, the client now has better, more stable email deliverability and security.

Myrina.ai

Myrina.ai offers AI-powered SaaS marketing and sales tools that cater specifically to female entrepreneurs and women-led businesses.

• Aligning the client’s three domains with Amazon to ensure compatibility.
• Setting up a proper DMARC policy.
• Deliverability and security enhancements to protect the reputation of their business and domains.

Physician’s Choice

• The client’s team spotted issues with DMARC failures.
• The Senders deliverability team worked with the client to update the DMARC configuration to enable report collection.

FAQ

Deliverability and Strategy

How is Senders different from other similar companies?

• Unlike most companies, we don’t use Google or Microsoft to send, reducing the risk of reputation damage.

What is your pricing structure?

• Our pricing varies, but our deliverability service starts at $1200.

What does warm-up mean?

• Warming entails gradually increasing the volume of emails sent from a new email domain/subdomain to build a positive sending reputation.

Do you send the same emails to all target audiences?

• No, we tailor the emails to each of your target groups to maximize deliverability.

Can we include links in the email copy?

• Yes, we can include links in some emails, balancing them for performance.