# **Case Study 08** - Industry - Software Development - Project length - Ongoing - Key result - Accessed new market verticals, reached more prospects Software development is one of the most oversaturated industries out there, but quantity doesn’t always mean quality. Our team builds uniquely innovative, impactful digital products, and we wanted to make that known to more companies across more verticals. Senders helped us open more doors and establish a stronger presence through effective, strategic cold outreach, becoming one of the most effective lead gen sources in our sales stack. **Client** Software Development ### About the client This fast-growing software dev business excels at building custom digital solutions, and they have the capability to cover everything: setting up the roadmap, the strategy, and of course the actual product build. They take the time to understand each client’s specific needs and challenges, and they leverage their comprehensive know-how to guide every client through the entire development process. Add to that, they can also provide embedded, cross-functional teams to support their client’s in-house product dev goals, enabling better speed to market and productivity. They’ve worked with over 200 clients to date, and Senders helps them grow that number even further. ## Project Goals Develop a robust outreach strategy, focusing on greater granularity over time. Use our proprietary tech tools and methodologies to set up a secure sending environment for optimal deliverability. Tap into new market verticals. ## Project Challenges Needed to build their brand presence with new audiences. Needed strategic support on best cold outreach practices to make the channel as effective as possible. ## Our Solution Provided weekly strategy meetings for added course adjustment and messaging refinement when needed. Developed a dedicated sending ecosystem centered around security, deliverability, and scalability. Ensured ongoing performance monitoring and reporting. ## Project Features Senders sending infrastructure paired with tailored email warming protocols and campaign maintenance. A team covering strategy, deliverability, and copywriting. Proactive campaign management, aiming to optimize deliverability and audience interest. ## **Project Results** Strong deliverability metrics. Effective prospect engagement with our email campaigns. Market expansion. ### Momofuku Founded by chef David Chang, Momofuku is a renowned culinary brand with a nation-wide presence, including restaurants and an online store with delicious goods. They ran into an issue with their email sending – high bounce rates and blocked sending. With hundreds of thousands of people on their email lists eager to stay informed, and an impeccable reputation to uphold, Momofuku wanted to nip this problem in the bud quickly. - Momofuku reached out to Senders to run a diagnostic test on their sending infrastructure and find the root cause - Senders deliverability experts discovered an issue with their DMARC, which was preventing emails from being sent, as their WordPress wasn't aligned with their SPF - Senders provided the most effective solution helping Momofuku restore safe sending, and suggested next steps to ensure everything keeps running smoothly on their end - The client reported that Senders helped identify the problem and got them back on track ### Andrew Yeung Where many others see a problem, Andrew sees an opportunity. His work may center around product leadership at Google (and previously Meta), but his true calling is all about bringing brilliant change-makers together. How it started: Andrew hosted small-scale dinners for a handful of people at the peak of the pandemic in NYC, to enable safe connections during the most isolating times. How it’s going: His events now count as many as 2,000 tech leaders each, and he has set up 100+ such parties for more than 15,000 people in the past couple of years. Andrew understands that if two minds are better than one, putting two thousand together, preferably in the same room, can make a profound difference. Given the impact of his community-building efforts, people _want_ him to be able to reach out – and email is often the best way to do so. So, we helped out a bit. - Andrew came across deliverability issues that prompted him to get in touch with Senders and look into the best possible solutions - The Senders team made the necessary domain configuration adjustments, with a focus on the domain’s email authentication settings to enhance security and deliverability - The SPF record was updated to include “Brevo” (Sendinblue) to strengthen authentication and reduce the chance of landing emails into spam - The DMARC policy update enabled better readability of DMARC reports for human analysts, which is essential for preventing email spoofing and phishing - Senders fixed the missing DKIM setup with Google, so that it now shows the email hasn’t been tampered with in transit - As a result, the client now has better, more stable email deliverability and security ### Myrina.ai Stands out as a trailblazer in empowering women entrepreneurs through technology and a supportive community. Myrina.ai offers a cutting-edge range of AI-powered SaaS marketing and sales tools that cater specifically to female entrepreneurs and women-led businesses. Myrina.ai enables users to automate marketing and sales, while helping them scale their authentic selves while saving time and boosting conversions. Their Myrina’s Army community fosters a supportive platform that champions female entrepreneurs and their values, empowering them to conquer barriers and achieve their business goals. The company's dedication to providing not only top-notch technological solutions but also a platform for networking and mentorship underscores their commitment to fostering success among women in the entrepreneurial space. Naturally, they wanted to make sure their email sending infrastructure was set up correctly to protect their reputation and successfully reach their recipients. Our deliverability team worked with the client’s team on: - Aligning the client’s three domains with Amazon to make sure they are compatible and optimized in order to integrate with Amazon’s system - Setting up a proper DMARC policy to protect their domains against unauthorized use and phishing scams - Enhancing email deliverability as well as security, so that each email sent from these domains can be properly authenticated and more likely to land in the right inbox - As a result, the client can protect the reputation of their business and domains, while safely sending out their email campaigns ### Physician’s Choice Sometimes the sheer number of options of any product can be daunting – how on earth do you pick the _right_ one? This is especially true with supplements, as we can find them just about anywhere, but we can rarely understand a third of the ingredients listed. Unlike most, Physician’s Choice provides supplements with pure, potent ingredients that _work_. No fillers or “proprietary” blends with unidentified ingredients. They do the research, so you don’t have to. - The client’s team spotted issues with DMARC failures in Google Postmaster - The Senders deliverability team worked with the client to update the DMARC configuration to enable report collection - The client is now able to obtain detailed reports to diagnose the exact causes of the failures and prevent them in the future with proper DMARC setup