Arc
- Industry - Fintech
- Project length - Finished
- Key result - Scaled cold outreach, expanded market footprint
Beyond deliverability expertise, we wanted an outreach partner with a strong understanding of the VC/startup ecosystem and the dynamics within it – and Senders fits the bill down to a tee. Working with their team, we’ve been able to solidify our position and get through to more founders that can benefit from our financial solutions.
Austin Beveridge
Head of Marketing
About Arc
Frictionless funding wasn’t a thing, at least not before Arc. Filling a major gap for startups (and brilliantly disrupting the entire funding hierarchy in the process), Arc enables founders to raise and maximize their capital without any of the traditional limitations and roadblocks.
With their cash management platform, built-in security features, and ongoing support, companies can focus on scaling on their terms. Used for safely storing funds (eligible for FDIC or SIPC insurance), it’s also built to maximize yield on idle cash, and provide access to financing and analytics that further support growth – all consolidated under one, fee-free roof.
Given the innovative, unique nature of the solution and the fast pace of the entire startup world, Arc wanted to spread the word in the most efficient way possible, while safeguarding their reputation.
Project Goals
Set up a secure sending environment without relying on Google.
Use tried and tested warmup, preparation, and outbound tools and methods to maximize campaign effectiveness.
Project Challenges
Needed to tap into a greater share of the market.
Needed to generate interest safely and at scale.
Our Solution
Built their sending environment from the ground up using Senders Protocol.
Provide continuous deliverability supervision and support.
Project Features
- Senders Protocol infrastructure.
- Ongoing deliverability monitoring, proactive testing, and support.
- Customized failsafe and backup protocols for added peace of mind.
Project Results
Connected with increasingly more prospects.
Opened up new avenues for growth.
Grew brand awareness and engagement across the board.
Momofuku
Founded by chef David Chang, Momofuku is a renowned culinary brand with a nation-wide presence, including restaurants and an online store with delicious goods. They ran into an issue with their email sending – high bounce rates and blocked sending.
- Momofuku reached out to Senders to run a diagnostic test on their sending infrastructure and find the root cause.
- Senders deliverability experts discovered an issue with their DMARC, which was preventing emails from being sent, as their WordPress wasn't aligned with their SPF.
- Senders provided the most effective solution helping Momofuku restore safe sending, and suggested next steps to ensure everything keeps running smoothly on their end.
Andrew Yeung
Where many others see a problem, Andrew sees an opportunity. His work may center around product leadership at Google (and previously Meta), but his true calling is all about bringing brilliant change-makers together.
Given the impact of his community-building efforts, people want him to be able to reach out – and email is often the best way to do so.
- Andrew came across deliverability issues that prompted him to get in touch with Senders and look into the best possible solutions.
- The Senders team made the necessary domain configuration adjustments, with a focus on the domain’s email authentication settings to enhance security and deliverability.
Myrina.ai
Stands out as a trailblazer in empowering women entrepreneurs through technology and a supportive community. Myrina.ai offers a cutting-edge range of AI-powered SaaS marketing and sales tools that cater specifically to female entrepreneurs and women-led businesses.
Naturally, they wanted to make sure their email sending infrastructure was set up correctly to protect their reputation and successfully reach their recipients.
- Aligning the client’s three domains with Amazon to make sure they are compatible and optimized in order to integrate with Amazon’s system.
- Setting up a proper DMARC policy to protect their domains against unauthorized use and phishing scams.
Physician’s Choice
Sometimes the sheer number of options of any product can be daunting – how on earth do you pick the right one? Unlike most, Physician’s Choice provides supplements with pure, potent ingredients that work.
- The client’s team spotted issues with DMARC failures in Google Postmaster.
- The Senders deliverability team worked with the client to update the DMARC configuration to enable report collection.
FAQ
Deliverability and Strategy
How is Senders different from other similar companies?
Unlike most other companies, we don’t use Google or Microsoft to send, which reduces the risk of reputation damage or your emails landing in spam.
Why should I use Apollo?
Apollo enables us to use Sendgrid and other proprietary tech tools for safe sending, without having to rely on Google’s infrastructure.
What is your pricing structure?
Our pricing varies depending on each client’s needs, but our deliverability service starts at $1200. You can learn more about our pricing here.
How long does it take to reach the full volume of sending?
With our warming protocols to protect deliverability, it takes 7 weeks or more depending on the time of year – holidays may extend the process.