# **8base** - Industry - Human Resources Services/SaaS - Project length - Ongoing - Key result - Expanded market reach, improved sales results “Getting things done more efficiently is a big part of what 8base is about. We understand the importance of fostering core capabilities without getting sidetracked a million times a day. Handling cold email outbound and deliverability in-house would mean just that – it would have been a frustrating, roundabout way to achieve a goal. So, for our own peace of mind, we wanted someone as capable and savvy as Senders to take care of that for us.” **Karel Montes** Operations Manager ### About **8base** Imagine a dev project that gets to the finish line weeks ahead of schedule and way below planned budget – that’s what 8base helps companies and developers achieve. Built to transform the conventional ways of coding, 8base is a low-code platform that helps companies and dev teams build software products faster and more efficiently. Their framework helps companies scale without the typical growing pains, such as the need to significantly expand your dev team. They’re using email outbound as a way to spread the word and bring more people to try 8base and other solutions they’ve built – and successfully so. ## Project Goals Strategically connect with specific target groups. Leverage email as a way to build brand traction and engagement. Generate more interest in their solutions. ## Project Challenges Needed a safe way to send emails at much higher volumes while keeping their domain and reputation protected. Needed to focus on further product development instead of allocating their resources on deliverability management and strategy. ## Our Solution Set up a sending environment that can safely scale outbound based on the client’s goals. Build and refine the strategy for every target group. Collaborate on copywriting and refine the message depending on each campaign’s goals and performance. ## Project Features Senders deliverability infrastructure with several mailboxes and senders enabled to scale safely. Ongoing strategy sessions and copywriting when needed. Continuous deliverability monitoring and performance reporting. ## **Project Results** Significantly improved brand awareness and engagement. Lead funnel growth and increased number of 8base users. ### Momofuku Founded by chef David Chang, Momofuku is a renowned culinary brand with a nation-wide presence, including restaurants and an online store with delicious goods. They ran into an issue with their email sending – high bounce rates and blocked sending. With hundreds of thousands of people on their email lists eager to stay informed, and an impeccable reputation to uphold, Momofuku wanted to nip this problem in the bud quickly. - Momofuku reached out to Senders to run a diagnostic test on their sending infrastructure and find the root cause - Senders deliverability experts discovered an issue with their DMARC, which was preventing emails from being sent, as their WordPress wasn't aligned with their SPF - Senders provided the most effective solution helping Momofuku restore safe sending, and suggested next steps to ensure everything keeps running smoothly on their end - The client reported that Senders helped identify the problem and got them back on track ### Andrew Yeung Where many others see a problem, Andrew sees an opportunity. His work may center around product leadership at Google (and previously Meta), but his true calling is all about bringing brilliant change-makers together. - Andrew hosted small-scale dinners for a handful of people at the peak of the pandemic in NYC, to enable safe connections during the most isolating times. - His events now count as many as 2,000 tech leaders each, and he has set up 100+ such parties for more than 15,000 people in the past couple of years. - Given the impact of his community-building efforts, people _want_ him to be able to reach out – and email is often the best way to do so. - Andrew came across deliverability issues that prompted him to get in touch with Senders and look into the best possible solutions - The Senders team made the necessary domain configuration adjustments, with a focus on the domain’s email authentication settings to enhance security and deliverability - The SPF record was updated to include “Brevo” (Sendinblue) to strengthen authentication and reduce the chance of landing emails into spam - The DMARC policy update enabled better readability of DMARC reports for human analysts, which is essential for preventing email spoofing and phishing - Senders fixed the missing DKIM setup with Google, so that it now shows the email hasn’t been tampered with in transit - As a result, the client now has better, more stable email deliverability and security ### Myrina.ai Stands out as a trailblazer in empowering women entrepreneurs through technology and a supportive community. Myrina.ai offers a cutting-edge range of AI-powered SaaS marketing and sales tools that cater specifically to female entrepreneurs and women-led businesses. Myrina.ai enables users to automate marketing and sales, while helping them scale their authentic selves while saving time and boosting conversions. Their Myrina’s Army community fosters a supportive platform that champions female entrepreneurs and their values, empowering them to conquer barriers and achieve their business goals. The company's dedication to providing not only top-notch technological solutions but also a platform for networking and mentorship underscores their commitment to fostering success among women in the entrepreneurial space. - Our deliverability team worked with the client’s team on: - Aligning the client’s three domains with Amazon to make sure they are compatible and optimized in order to integrate with Amazon’s system - Setting up a proper DMARC policy to protect their domains against unauthorized use and phishing scams - Enhancing email deliverability as well as security, so that each email sent from these domains can be properly authenticated and more likely to land in the right inbox - As a result, the client can protect the reputation of their business and domains, while safely sending out their email campaigns ### Physician’s Choice Sometimes the sheer number of options of any product can be daunting – how on earth do you pick the _right_ one? This is especially true with supplements, as we can find them just about anywhere, but we can rarely understand a third of the ingredients listed. Unlike most, Physician’s Choice provides supplements with pure, potent ingredients that _work_. No fillers or “proprietary” blends with unidentified ingredients. They do the research, so you don’t have to. - The client’s team spotted issues with DMARC failures in Google Postmaster - The Senders deliverability team worked with the client to update the DMARC configuration to enable report collection - The client is now able to obtain detailed reports to diagnose the exact causes of the failures and prevent them in the future with proper DMARC setup