# **Case Study 04**

- **Industry** - Staffing Industry  
- **Project length** - Ongoing  
- **Key result** - Safe cold email outbound, moved off of Google

After running into sending issues with Google when we started reaching out to businesses, we needed a safer, more effective alternative. Senders helped us set up a secure, stable sending infrastructure and finally reach the right inboxes, with a strong focus on maintaining solid deliverability and more volume. Great results with each campaign so far, and the team is a breeze to work with.

**Client**

Staffing Industry

### About the client

Finding breakout success in the staffing space is no small feat. A business built to benefit both the professionals who want to find work and the companies that hire them, this prominent recruiting firm helps professionals thrive and has found much success in the process.

Their platform is known to be straightforward to use and that has made them popular among top performers and companies that need their help.

However, with many similar-sounding solutions around, it has been a challenge for them to cut through the noise. Senders has made sure their emails would land where they were supposed, allowing them to grow their reach at an unprecedented speed.

## Project Goals

Set up a secure deliverability environment.

Make sure the client can focus on lead gen, not infrastructure management.

Improve inbox placement.

## Project Challenges

Needed to transition off of Google-based sending.

Needed backup options in case of reputation damage (subdomains, warming and intervention protocols, etc.).

## Our Solution

Used Senders Protocol to establish a stable sending ecosystem for their cold email campaigns.

Built a support system for deliverability monitoring and interventions when needed.

Created a flow that helped the client focus on outreach and campaign refinement.

## Project Features

- Our deliverability infrastructure on Senders Protocol.
- Preventative methods and fail-safe procedures to protect their reputation.
- Ongoing testing and monitoring protocols to improve performance.
- Complete transparency from setup to deliverability management, giving the client full visibility of the process.

## **Project Results**

Significantly improved deliverability and engagement with their audience.

Built-in reputation management procedures, leading to very successful campaigns.

Gave back their time and effort to allocate towards more mission-critical work such as lead generation and pipeline growth.

More volume on sending to help them reach their goals faster.